Notes from the In-Between

Balancing Artistry and SEO: A Blogger’s Dilemma

What are we really doing here?

I’m writing again. There are dishes to do, but the dishwasher was partially full, so I filled it up as much as I could and plan on refilling it once it cycles through. Dinner was delicious — New York strip steak, rosemary roasted carrot sticks, smashed garlic potatoes, and sourdough bread — all from the farmers market.

“It tells a story.”
“What?”
“The bread, it tells a story. Listen to the story on your tongue.”

He’s poetic ironically, but it was true. The meal was rustic, fully sourced from the farmers market, a medley of spring flavors top to bottom.

It’s funny how sometimes I complain about writer’s block, but right now it feels like I’ve uncorked a bottle and something is spilling out. Kind of like our gutters last night. There was another thunderstorm, and our gutters (which haven’t been cleaned since we moved in — because who knew you had to clean your gutters?) are full of fall and winter debris. If you look down from our bedroom window, you can see where the gutter’s sidewall is failing, metal bulging full of water. If you follow your line of sight directly down from there, you’ll see a window to our basement. All this revelation made sense of the water we found — mysteriously — in our basement last night.

Maybe there’s a metaphor in there. Maybe I feel this creative overflow because something else inside me is blocked up, and while it feels nice to let go — maybe this isn’t the right outlet? Or perhaps I’m spending too much time in this one spot. I think it’s that. Makes more sense, too, with the imagery of the bulging gutter (which is true; I’ll try and snap a picture before it gets dark).

As I said earlier, I really don’t know what this is. The project has some shape. I feel like I have an artist’s statement of sorts, but how does the promotion of this blog interfere with its original purpose? The original purpose was to write three pages daily and share those pages here. Little to no editing — raw, unhinged madness.

It seems, though, that in order to get any traction (because of course, as soon as I had one comment I looked into how I could generate engagement — the disease of more rearing its ugly head), I have to use SEO — Search Engine Optimization — which is Stealing Every Ounce of artistry. Sure, I could pop this into ChatGPT and give the internet something to crawl viral with, potentially, but I know for myself — I can spot a ChatGPT article from a mile away. I don’t want that. That is definitely in direct opposition to my mission here.

So where is the line? I’ve never had a blog before. I’ve never managed a website. Are the bloggers who are making money and collecting clout all selling out their ideas to finish first in the SEO race? Where is the line? Or is this a new language I just have to learn — saying things like Tips on Recovering From Alcoholism as a New Mom, How I Got My Pre-Pregnancy Body Back: Rustic Vegan Farmhouse Recipes. Disgusting.

I know this is supposed to be three pages every morning, but I’m the artist and I make the rules, and so — welcome to the first ever (and possibly last ever?) Evening Edition of Three Pages.

Any thoughts other writers, artists, or creators at large may have on the matter are welcome.

2 responses

  1. David Wesley Woolverton Avatar

    It’s nice to see other people also frustrated by the tension between artistic vision and a market built on such narrow engagement models. Near as I can tell, the ones making money and collecting clout through blogging are much fewer and farther between than we’re all led to believe. The experience of having to scratch out an audience a bit at a time in much closer to the norm. One thing that’s helped me a little in the past is following and regularly commenting on blogs similar to my own. It works very gradually and you won’t go viral on that alone, but it’s a direct way of making your presence (and your blog’s) known to more people, and over time it helps build a sense of community with people who think similarly to you and thus are more likely to have interest in your ideas.

    I share your distaste of ChatGPT and SEO-speak. I’ve grudgingly come around to using AI for work, but in my opinion it’s simply antithetical to any creative pursuit because the entire point of art should be authenticity. I did try letting WordPress’ AI tools write SEO titles for some of my poems, but it always sounded like the title of a research paper or a tutorial. The results were totally out of joint with poems and short stories like I wanted to post, so I decided it mattered more to me to keep my vision for the blog in tact and I would just accept the decreased traffic. That said, hashtags can help somewhat with searchability without interfering with your content.

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    1. Amy Verderber Avatar

      Thank you for the thoughtful response, happy to know I’m not alone! I leveraged AI for some post titles and I’m not liking it at all, it steals the soul out of it. I’ll put a focus on the controllables, being meta/hashtags etc. The behind the wall things vs blatant keyword usage. Thanks again, friend!

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